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Integrating Augmented Reality into GIS Maps to Enhance Conservation Education

Research Location: Williamsburg, Virginia
Conservation Partner: ESRI

Student Researchers

Daniel Han (2022)

Isabel Li (2022)

David Fan (2022-2023)

Kelly Wang (2022)

Project Description

Augmented Reality (AR) has the unique ability to help us connect to and see nature from a new perspective. A leader in creating innovative mapping and spatial analytics software, ESRI is exploring opportunities to integrate AR into its mapping software to allow users to explore spatial relationships in new ways. Part of a pilot project with ESRI, a team of William & 玛丽 students explored opportunities for ESRI to create interactive experiences through the integration of real-world and computer generated content to inspire users to explore their connection to nature in a new way.

Utilizing the William & 玛丽 campus as a demonstration site, the students developed AR tours of the flora of campus that will engage users in an immersive experience with nature. UrbanConserve is an AR mini-app prototyping project in partnership with ESRI, designed for students to explore how augmented reality can help motivate locals or students develop more understanding and empathy for their environment. Students explored how digital signage, points of interests, even digital objects like “virtual graffiti” might be useful for encouraging ways that other students can learn more about and care for their surrounding urban ecosystems. With this project, students consulted with ESRI researchers and designers to develop a “mini-app” that others can use to participate collectively as a community in local urban conservation efforts.

Project ID

22-001-22 -GIS Lab

22-001-23 - GIS Lab